Images on social media are typically represented in pixels, with specific width and height requirements that vary by platform and content type. Using the correct image dimensions is essential to ensure your visuals display clearly, maintain aspect ratio, and appear professional across different devices. Incorrect sizes can lead to cropping, distortion, or poor visual performance. This guide provides up-to-date image size specifications for the top 10 social media platforms, including Facebook, Instagram, X (formerly Twitter), and LinkedIn to help you optimise your posts for better engagement and visual consistency.
Quick Guide to Social Media Image Dimensions
| Platform | Profile Photo | Cover Photo | Landscape Post | Vertical Post | Square Post | Stories & Reels / Shorts |
|---|---|---|---|---|---|---|
| 180×180 px | 820×312 px | 1200×630 px | 1080×1350 px | 1080×1080 px | 1080×1920 px | |
| 320×320 px | N/A | 1080×566 px | 1080×1350 px | 1080×1080 px | 1080×1920 px | |
| X (Twitter) | 400×400 px | 1500×500 px | 1200×675 px | 1080×1350 px | 1080×1080 px | N/A |
| 400×400 px | 1584×396 px | 1200×627 px | 1080×1350 px | 1080×1080 px | N/A | |
| TikTok | 200×200 px | N/A | 1080×608 px | 1080×1920 px | 1080×1080 px | 1080×1920 px |
| Snapchat | 320×320 px | N/A | 1080×1920 px | 1080×2340 px | N/A | 1080×1920 px |
| 165×165 px | N/A | 1000×1500 px | 1000×2100 px | 1000×1000 px | N/A | |
| YouTube | 800×800 px | 2048×1152 px | 1280×720 px | 1080×1920 px | 1080×1080 px | 1080×1920 px |
| Threads | 320×320 px | N/A | 1080×566 px | 1080×1350 px | 1080×1080 px | N/A |
| Bluesky | 400×400 px | 1500×500 px | 1200×675 px | 1080×1350 px | 1080×1080 px | N/A |
| Google My Business | 250×250 px | 1080×608 px | 1200×900 px | 1200×1800 px | 1200×1200 px | N/A |
Social Media Image Sizes by Platform
Facebook Image Sizes
- Profile Picture: 180 x 180 pixels
- Cover Photo: 851 x 315 pixels
- Shared Image (Landscape): 1200 x 630 pixels
- Stories: 1080 x 1920 pixels
- Event Image: 1920 x 1005 pixels
- Group Cover Photo: 1640 x 856 pixels
- Page Cover Photo: 820 x 312 px (desktop), 640 x 360 px (mobile)
- Ad (Square): 1080 x 1080 pixels
- Ad (Landscape): 1200 x 628 pixels
- Carousel Ads: 1080 x 1080 pixels
Instagram Image Sizes
- Profile Picture: 110 x 110 pixels
- Square Posts: 1080 x 1080 pixels
- Portrait Posts: 1080 x 1350 pixels
- Landscape Posts: 1080 x 566 pixels
- Stories/Reels: 1080 x 1920 pixels
- Reel Cover: 420 x 654 pixels
- Carousel Posts: 1080 x 1080 (square) or 1080 x 1350 (portrait)
- IGTV Cover: 420 x 654 pixels
X (formerly Twitter) Image Sizes
- Profile Picture: 400 x 400 pixels
- Header Photo: 1500 x 500 pixels
- In-stream (Landscape): 1600 x 900 pixels
- In-stream (Portrait): 1080 x 1350 pixels
- Card Image: 1200 x 628 pixels
- Ad Images: 1.91:1 or 1:1 ratio
Why Is It Important to Use the Right Image Sizes for Social Media?
Using the right image size ensures your content displays clearly and consistently across different devices and screen resolutions. It prevents pixelation, awkward cropping, and slow load times. Platform-specific sizes also improve visibility, engagement, and overall performance.
Benefits of Using the Right Image Sizes
- Faster Load Times: Reduces file weight and improves speed.
- Better Engagement: Clear, well-aligned visuals get more attention.
- Improved SEO: Optimised images support search performance.
- Better Ad Results: Proper sizes improve ad performance and approval rates.
Frequently Asked Questions
What size should images be for social media?
Image sizes vary by platform. A good starting point is 1080 x 1080 pixels for square posts and 1080 x 1920 pixels for stories or reels.
What is the best image size for social media?
1080 x 1080 pixels is a universal choice for posts. For link previews, 1200 x 628 pixels is ideal.
How to get the right size image for social media?
Use tools like Canva or Adobe Express, or refer to updated image size guides to create custom dimensions.
What size are social media profile images?
Square images between 320 x 320 and 400 x 400 pixels are commonly recommended. Always upload high-resolution images for best clarity.
