Digital Marketing & Website Development Pricing Australia for you!
How much does Digital Marketing or a Website cost? Don’t you hate it when you don’t know pricing? Dezign Digital answers the average cost you can expect for each Digital Marketing and Website Development service in Australia for 2024. We do this so you can choose the options that best fit your needs and budget.
As a business owner in Australia, it’s essential to have a strong online presence to reach and engage with potential customers. Digital marketing and website development are key strategies to help you achieve this. Dezign Digital offers a range of services to help businesses of all sizes succeed in the digital space.
Organic SEO & Keywords
Organic SEO is the process of optimising your website to rank well in search engine results for specific keywords. By targeting the right keywords and optimising your website for those keywords, you can attract the right visitors and improve your chances of converting them into customers.
There are several types of keyword intent to consider when optimising your website for organic search. Keywords with “informational”, “commercial,” “transactional,” or “navigational” intent can all be valuable, depending on your business goals.
When it comes to pricing, the complexity of the project and the level of experience and expertise of the team or individual working on it can impact the cost. A team with more experience and expertise may charge more for their services, but they may also be able to complete the project more efficiently and effectively, which can save you time and money in the long run.
Budget
$500-1,000
per month
Average
$1,000-2,000
per month
Top Tier
$2,000+
per month
Paid Advertising on Google, Facebook, Instagram etc
Please Note:
In addition to the below campaign cost will be the advertising platform cost. We recommend a starting at $20-$50 per day.
Paid advertising, also known as pay-per-click (PPC) advertising, is a way to reach potential customers by placing ads first on the very top of search engine results pages or other websites. When a user clicks on your ad, you pay a fee to the advertising platform.
Paid advertising can be a quick and effective way to reach new and cold leads who may still need to be aware of your brand. By targeting the right keywords and creating compelling ads, you can attract the right visitors and improve your chances of converting them into customers.
The cost of paid advertising varies depending on the competitiveness of the keywords you are targeting and the overall demand for those keywords. The more competitive your market and the keywords, the higher the cost per click. However, by targeting the right keywords and optimising your campaigns for conversion, you can get the most value for your advertising budget.
Again – when it comes to pricing, a team with more experience and expertise may charge more for their services, but they may also be able to set up and manage your campaigns more efficiently and effectively, which will save you time and money in the long run.
Budget
$500-1,000
per month
Average
$1,000-2,000
per month
Top Tier
$2,000+
per month
Custom
Custom Quote
Social Media Marketing & Management
Social media marketing uses social media platforms to obtain audiences that you did not have. Promote your business and engage with potential customers by creating and sharing engaging content, interacting with users, and joining interest groups you can build brand awareness, drive traffic to your website, and generate leads and sales. Social media management involves creating and implementing a social media strategy, developing and publishing content, interacting with users, and analysing and reporting results.
Managing social media accounts and platforms on your own can be time-consuming, especially if you have large following or multiple accounts.
The cost of social media marketing and management varies depending on the number of platforms and accounts involved, how many “creatives” and stories created. A team with more experience and expertise may charge more for their services, but they may also be able to create and manage your social media presence more efficiently and effectively, which can save you time and money in the long run
Budget
$500-1,000
per month
Average
$1,000-2,000
per month
Top Tier
$2,000+
per month
Website Design & Development
A well-designed (simple and functional) website is essential for any business looking to succeed online. Dezign Digital creates professional websites that help you establish credibility and trust with potential customers which is also a powerful marketing and sales tool. Website design and development involves creating a visually appealing and user-friendly website that communicates your brand and message. It can also involve custom features and functionality, such as e-commerce integration, contact forms, etc. The cost of website design and development varies depending on how many pages, the level of customisation and personalisation required, and the level of experience and expertise of the team or individual working on it. The more work the higher the cost. Here is an example of ascending cost (from lowest to highest)
As a website owner security is paramount. Keeping your website maintained and updated with the latest software and any plugins or themes you are using is essential. Updating your website can help improve performance, security, and functionality. Website care and updates also involve backing up your website regularly to protect against data loss in case of an unexpected event, such as a server crash or hack. By having a recent backup on hand, you can restore your website quickly and minimise any downtime. At Dezign Digital, we offer comprehensive WordPress website care and updates services to help you keep your website running smoothly. Our team of experienced professionals will take care of everything, so you can focus on running your business.Our services include:
Manage Updates, Plugins & Themes
Cloud Backups
Safe Updates
Performance Checks
Management of Comments
Security Checks
Analytics
Full monthly Client Report on everything we did for the last 30 days
Maintenance Modes
Vulnerability Updates
SEO Ranking
Uptime Monitor
Link Monitor
When it comes to pricing, the complexity of the website will impact the offering
Budget
$50-150
per month
Average
$150-500
per month
Top Tier
$500-1,000
per month
Accessibility
Accessibility modes
Epilepsy Safe Mode
Dampens color and removes blinks
This mode enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode
Improves website's visuals
This mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode
Helps to focus on specific content
This mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode
Reduces distractions and improve focus
This mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode
Allows using the site with your screen-reader
This mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Readable Experience
Content Scaling
Default
Text Magnifier
Readable Font
Dyslexia Friendly
Highlight Titles
Highlight Links
Font Sizing
Default
Line Height
Default
Letter Spacing
Default
Left Aligned
Center Aligned
Right Aligned
Visually Pleasing Experience
Dark Contrast
Light Contrast
Monochrome
High Contrast
High Saturation
Low Saturation
Adjust Text Colors
Adjust Title Colors
Adjust Background Colors
Easy Orientation
Mute Sounds
Hide Images
Virtual Keyboard
Reading Guide
Stop Animations
Reading Mask
Highlight Hover
Highlight Focus
Big Dark Cursor
Big Light Cursor
Cognitive Reading
Navigation Keys
Voice Navigation
Accessibility Statement
dezigndigital.com.au
December 12, 2024
Compliance status
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience,
regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level.
These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible
to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific
disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML,
adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Screen-reader and keyboard navigation
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with
screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive
a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements,
alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website.
In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels;
descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups),
and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag
for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology.
To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on
as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Disability profiles supported in our website
Epilepsy Safe Mode: this profile enables people with epilepsy to use the website safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations.
Visually Impaired Mode: this mode adjusts the website for the convenience of users with visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others.
Cognitive Disability Mode: this mode provides different assistive options to help users with cognitive impairments such as Dyslexia, Autism, CVA, and others, to focus on the essential elements of the website more easily.
ADHD Friendly Mode: this mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions.
Blindness Mode: this mode configures the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Keyboard Navigation Profile (Motor-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
Additional UI, design, and readability adjustments
Font adjustments – users, can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over seven different coloring options.
Animations – person with epilepsy can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions.
Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
Additional functions – we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions.
Browser and assistive technology compatibility
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Notes, comments, and feedback
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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