How Does Google AdWords Bidding Work

Google AdWords Management Company Perth

Leading Digital Marketing Company in Perth

If you have gotten past the initial hurdles of search engine optimisation and marketing, it’s time for you to take it to the next step with paid ads. After all, Google is the most popular search engine, so it’s about time you hop on Google Adwords. But how do you set up an ad on Google, especially when you have to bid for the space? That’s where Dezign Digital, the finest digital marketing company Perth, steps in.

Winning Google Adwords auctions isn’t straightforward, especially for beginners. That’s why our SEO company Perth provides paid advertising experts with decades of experience to look after the technicalities while you work on scaling your business.

Before that, here is a quick guide on how Google AdWords bidding works.

Why Do You Need a Google AdWords Management Company Perth?

Bidding and bid optimisation is a dynamic process, requiring round-the-clock supervision and competitor research. Wrapping your head around this while you manage other aspects of your business isn’t very feasible. That’s why we recommend you to partner with an experienced Google ads agency Perth, such as Dezign Digital.

Meanwhile, let us show you how bidding and ads management Perth really works.

What is Bidding?

Every leading Perth SEO agency is trying to get their businesses to rank on ads, but only a few get a place in the Google SERP. Bids are the maximum amount you are willing to pay for advertising space for a given keyword.

Any time a user enters a search request, the search engine runs a quick check on its database and sees which business is willing to pay the most for their ad placement and a decent quality score on their ad for the given keyword. The ones they find suitable will be ranked at the top of the results, based on their spending.

As a beginner, you can’t know what you should bid on and when. After all, it takes years of research and observation to understand how the search engine works, and that’s exactly what our Perth SEO agency specialises in. You pick the keywords you want to rank on, and we will get the ad space for you.

Reach out to us to know more!

Bid Adjustment

Bids on Google Adwords work just like any other auction; there will always be someone willing to pay more. If you want your ad to be placed for the search request, you need to upgrade your bids to stay ahead of the competition constantly.

Doing so manually is not just impractical but also a sure-shot recipe for disaster, as it will only harm your ad campaign. You have two options. First, you can hire an expert in search engine optimisation service and let them manually manage your bids to surpass the competitors. Or, you can automate the bidding process and let Google increase your bids based on the ad strategy you chose until it reaches your maximum ad budget.

Suppose you need a little help with setting up your Google ad bids, head straight to Dezign Digital. We get the job done without charging any extra money other than your ad spending.

Why Choose Our Leading Perth SEO Agency?

Bidding alone cannot help you secure an ad space for your chosen keyword. There are thousands of businesses in your niche who are all trying to rank for the same keywords and are willing to splurge money. So how do you make your ad stand out and grab the top rank without draining all your budget on Google ads alone? By optimising your ad and improving its quality score with Dezign Digital.

What is Quality Score?

Quality Score is an analytical tool that scores your ad content out of 10 to give you an idea of where your ad stands compared to others competing for the same keyword. It’s best to target a score of at least 7 or above to improve the chances of your ad getting placed.

A good quality score will not only help with ad placement but can also improve your click-through and conversion rates. 

Here are a few ways to improve your ad’s quality score:

  • Design a compelling landing page for each ad that can successfully retain your customers once they click on your ad.
  • Look for keywords with high search volumes and moderate competition so that you get access to a wide range of users.
  • The ad copy should be in sync with your chosen keyword to amp up its relevance to your user’s search request. Don’t make Google or the users struggle to find the connection between your ad and the keyword.

Since we offer a full-suite paid advertising service, you have nothing to worry about. From keyword research, competitors analysis, bid optimisation and quality score, we are here to assist you whenever you need.

Bottom Line

Each day, hundreds of new websites are getting on board with Google, and the competition is never-ending. The only way to stay in the game is to play by the rulebook of industry experts like Dezign Digital. Even if you are new to Google ads, our experts can enrich your ads instantly with years of experience and cutting-edge strategies. Claim your ad spot today!

Confused by SEO and don't want to get RIPPED OFF?

Discover everything you need to know about SEO with 3 short courses!

Get your FREE mini 3-part video training series covering essential SEO concepts to drive your business growth

Video 1: Dominate Local Searches

Video 2: Improve Ranking in Organic Search Results

Video 3: Optimise Website for Google Indexing and Analytics