Why Google Business Profile Posts Matter
You’ve probably set up your Google Business Profile already – but are you making the most of it? If you’re not posting regularly, you could be missing out on valuable local reach.
Google Business Profile posts are a powerful (and often underused) tool for engaging local customers. Whether you’re sharing promotions, events, or updates, each post helps increase visibility, build trust, and drive more clicks to your website.
What Are Google Business Profile Posts?
Think of them like mini social media updates that show up directly in Google search and Maps when someone looks up your business. You can use them to:
- Highlight special offers
- Share news or product launches
- Promote events
- Answer FAQs
The key is learning how to optimise Google My Business posts so they reach the right audience and inspire action.
Best Practices for Google Posts
To get the most from your efforts, follow these best practices for Google posts:
- Keep it Short and Snappy
You only have a limited amount of space before your text is cut off in the preview. Aim for 100–150 words max, and lead with the most important info. - Add a Strong Call-to-Action
Don’t just tell people what’s happening – tell them what to do next. Include a clear CTA like “Call now”, “Book today”, or “Learn more”. - Use High-Quality Visuals
A post without an image is easy to scroll past. Include a clean, professional image that aligns with your brand and makes people stop and look.
Types of Engaging Content for Google Posts
Stuck for ideas? Here’s some engaging content for Google posts that your audience will actually care about:
- Behind-the-scenes shots – Give a glimpse into your team or process
- New arrivals – Show off new stock or services
- Customer testimonials – Turn reviews into visual posts
- Seasonal tips – Share advice relevant to your industry (think “winter plumbing tips” or “summer skincare advice”)
Increase Local Reach with Google Posts
To really increase local reach with Google posts, consistency is key. Aim to post once a week or more. Google tends to favour businesses that stay active and up to date.
Also, remember to include relevant keywords (naturally) in your posts. This helps with Google Business Profile optimisation, making it more likely your content appears in local search results.
Google My Business Post Tips That Work
If you want your posts to stand out, here are a few tried-and-true Google My Business post tips:
- Don’t reuse content word-for-word from your website. Rewrite it so it feels fresh and specific.
- Use local language or references. This reinforces your connection to your community.
- Include dates and times. If you’re promoting an event or sale, make the timeline clear.
Local SEO with Google Posts
Here’s the bottom line: if you’re serious about local SEO with Google posts, treat it like part of your regular marketing routine.
By posting valuable, relevant content often, you’re not only helping your customers – you’re sending signals to Google that your business is alive and kicking.
Over time, these little efforts add up, helping your business show up higher in local searches and connect with more people in your area.
Need help creating a content plan or setting up your posts?Reach out to our team – we’ll help you craft a local content strategy that drives results and builds trust in your brand.
