If you’ve ever spent hours tweaking, checking, and manually updating your Google Ads campaigns, you’re not alone. While Google Ads is a powerful platform for driving traffic and conversions, it can also be a time-consuming beast. That’s where Google Ads automation comes in—specifically, Google Ads scripts.
For busy marketers, business owners, or in-house teams juggling multiple campaigns, Google Ads automation scripts can be a total game-changer. In this blog, we’ll break down what they are, how they work, and how to use them to save time and improve your campaigns.
What Are Google Ads Scripts?
Google Ads scripts are bits of JavaScript code that let you automate actions within your Google Ads account. Whether you want to pause low-performing ads, adjust bids based on performance, or schedule reports, you can use scripts to do it quickly and consistently.
Think of them as little digital helpers running in the background, freeing you up to focus on strategy and creative rather than repetitive tasks.
Why Use Google Ads Automation Scripts?
The real question is—why wouldn’t you? Here are just a few benefits of using PPC automation scripts:
- Save Time: Automating repetitive tasks lets you focus on higher-value activities.
- Improve Accuracy: Scripts eliminate the risk of manual errors in bid adjustments, pausing keywords, or setting budgets.
- Scale Easily: Managing multiple campaigns becomes a breeze with the right automation.
- Boost Performance: Scripts can help you react quickly to trends, improving campaign outcomes.
How to Automate Google Ads Campaigns with Scripts
So, how do you get started if you want to automate Google Ads? The good news is that Google Ads scripts are fairly accessible—even if you’re not a coder.
Here’s a simple process:
- Access the Script Interface: In your Google Ads account, go to “Tools and Settings” > “Scripts”.
- Add a New Script: Click the blue plus button to start.
- Paste Your Script: You can write your own or copy one from a reliable source.
- Preview & Authorise: Always preview before running to avoid errors.
- Schedule It: Set it to run hourly, daily, or weekly depending on the task.
Google Ads Scripts Tutorial: Simple Time-Saving Scripts
Let’s look at a few basic Google Ads time-saving scripts you can try:
1. Pause Keywords with High Spend and No Conversions
This script helps you stop wasting money by automatically pausing keywords that aren’t converting.
2. Hourly Bid Adjustments
If your data shows that some times of day perform better than others, you can use a script to increase or decrease bids based on the hour.
3. Ad Performance Tracker
Automatically track CTR, CPC, and conversion rates across campaigns and send daily reports to your inbox.
These are just the beginning—there are plenty of pre-written PPC automation scripts available online, or you can customise your own with a little JavaScript knowledge.
How to Save Time with Google Ads Scripts
Here’s where the magic happens. Once you’ve set up a few automation scripts, you’ll start to notice the hours you’re getting back.
- No more checking performance manually each morning
- No more late-night bid changes
- No more budget overspending surprises
You’ll also reduce stress and feel more in control of your campaigns.
Final Thoughts on Google Ads Automation
Automating your Google Ads campaigns using scripts isn’t just about convenience—it’s about working smarter, not harder. Whether you’re managing your own ads or running campaigns for clients, these scripts can save time, improve accuracy, and help you make better decisions.
If you’re not sure where to start, or want help implementing Google Ads automation scripts tailored to your business, get in touch with the team at Dezign Digital. We’re here to make PPC easier for you.
