What does your company do? What are the products and services you offer?

Who are the decision makers for this project?

What are the main reasons you need a new website? It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. These are goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website? [eg: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months]

Tell us the strategy and what you want the website to do, in dot points.

Is there anything about your current site that serves the business well and if so, why?

Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

What are the top 5 reasons your ideal customer will visit your website? [eg: research product information, get contact details, ask questions about services, pricing]

How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?

Please provide a rough sitemap of the pages you wish to have on the page. [e.g. About Us, Meet The Team, Portfolio, Contact]

Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

If we were to be celebrating a successful website strategy in 12 months’ time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

Anything else we should know?