Upside Building | Website Design, SEO & SEM By Dezign Digital

Upside Building

Upside Building, a supplier of a comprehensive range of building products and accessories, required a WordPress website to effectively showcase their product offerings. The primary objectives were to provide an online catalogue for potential clients to explore, promote the suitability of products for DIY or larger projects, and encourage customer engagement, either through inquiries or visits to their store.

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The Client

Upside is a supplier of a comprehensive range of building products and accessories, suitable for DIY or larger projects. Upside’s helpful team will take into account budget constraints, aesthetic feeling and technical issues to help you select the best products for your project.

The Project

Our collaboration with Upside Building involved the development of a WordPress website tailored to showcase their diverse range of building products and accessories while promoting customer engagement and inquiries.

Product Catalogue:
We created a user-friendly and visually appealing product catalogue, categorising and displaying Upside Building’s comprehensive range. Each product category featured detailed descriptions, specifications, and high-quality images to provide potential clients with a clear understanding of the offerings.

DIY and Project Suitability:
Content was strategically crafted to emphasise the suitability of Upside Building’s products for both DIY projects and larger construction endeavours. This messaging aimed to cater to a broad audience, from individual DIY enthusiasts to professionals involved in significant construction projects.

Contact and Inquiry Forms:
Clear calls-to-action were implemented throughout the website, guiding visitors to easily initiate contact or inquiries. Contact forms were strategically placed, allowing potential clients to reach out for more information or to discuss their specific needs.

Store Visit Promotion:
The website included information about the physical location of Upside Building’s store, with clear directions and contact details. This aimed to encourage local clients to visit the store directly and explore the products in person.

Responsive Design:
The website was developed with a responsive design, ensuring optimal viewing and interaction across various devices, including desktops, tablets, and mobile phones.

Special Offers and Promotions:
Periodic special offers and promotions were highlighted on the website to attract attention and encourage potential clients to take advantage of discounts or unique deals.

Social Media Integration:
Social media links and integration were included to connect Upside Building with their audience on various platforms, providing an additional channel for engagement and communication.

The final result is a visually appealing and informative WordPress website that effectively showcases Upside Building’s diverse range of building products and accessories. The emphasis on customer engagement through contact forms, store visit promotion, and special offers contributes to a positive and comprehensive online presence for the company. The responsive design ensures accessibility across devices, catering to a wide audience.

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