Introduction
If you’re a local business in Perth, you know how competitive the market can be. Whether you run a cafe, a law firm, or a tradie service, showing up in local search results is essential for attracting new customers.
That’s where local SEO comes in. By optimising your website and online presence for local searches, you can ensure your business gets found by people looking for your services.
So, how do you improve Perth businesses SEO and climb the ranks on Google? Here’s what you need to know to get found online in Perth.
1. Optimise Your Google Business Profile
Your Google Business Profile (previously Google My Business) is a crucial ranking factor.
- Ensure your business name, address, and phone number (NAP) are accurate and consistent across all listings.
- Add high-quality images of your store, products, or team.
- Respond to customer reviews – Google values businesses that engage with their customers.
2. Use Local Keywords in Your Website Content
To improve SEO for small businesses in Perth, include location-specific keywords naturally throughout your site.
- Instead of “best electrician,” use “best electrician in Perth.”
- Instead of “local café,” use “best coffee shop in Perth CBD.”
These should appear in:
- Page titles
- Meta descriptions
- Blog posts
- Service pages
3. Get Listed in Local Directories
Google trusts businesses that have consistent listings across multiple platforms. Register on:
- Google Business Profile
- Yelp Australia
- True Local
- Local Perth directories
4. Collect and Manage Customer Reviews
Online reviews are a major factor in local search rankings. Encourage satisfied customers to leave reviews on Google and other review sites.
5. Improve Website Speed & Mobile Friendliness
A slow or unresponsive website can hurt your SEO rankings and drive customers away.
- Compress images to reduce load time
- Use a mobile-responsive design
- Remove unnecessary plugins that slow your site
Struggling to get your head around the intricacies of website design and maintenance? Don’t worry, there are specialists that can support with all that! Find out how Dezign Digital support businesses through Website Development, SEO optimisation and much more!
6. Create Locally Relevant Content
Publishing blog posts and articles related to Perth events or industry insights can boost your local SEO.
Examples:
- “Top 5 Family-Friendly Restaurants in Perth”
- “How to Choose a Reliable Plumber in Perth”
Final Thoughts
SEO is not an overnight fix, but by following these local SEO tips, your business can gradually climb the rankings and attract more local customers. Whether you’re a small cafe an independent retailer, or a service provider, investing in SEO for small businesses in Perth is one of the smartest ways to grow your business.
Ready to boost your local SEO in Perth? Start optimising today!
Need More Guidance?
If the above sounds a little overwhelming and you are looking for more support, then feel free to contact us at Dezign Digital. Our mission is to build brands that your customers trust through our expertise in areas such as, Digital Marketing, Web Design and CRM. Drop us a line today, and one of our team will happily assist you.
