Local Seo Agency Australia

Bing Places and Google My Business Optimisation

Optimising your Bing Places and Google Business Profile (formerly Google My Business) is crucial for local SEO rankings. We ensure your listing is complete with accurate business information, compelling descriptions, high-quality photos/videos, and consistent NAP (Name, Address, Phone) data. We also help manage your Q&A section, posts, reviews, and messaging to engage with your local customers directly through your local listing.

Local SEO Citations

Local citations are online listings that mention your business name, address, and phone number (NAP). We build consistent local NAP citations on relevant directories, data aggregators (Cylex, Hotfrog, Neustar, Factual, Foursquare), industry-specific sites, and unstructured sources. Accurate local citations across the web signal authority and improve local SEO pack rankings, resulting in better search engine visibility and enhanced reach for your targeted local audience.

On-Page SEO

As part of our local SEO services, we optimise your website’s content and HTML elements, like titles, meta descriptions, header tags, etc, to target local SEO keywords. This includes creating location/service area pages that naturally mention your local city and nearby local areas. Proper on-page optimisation ensures search engines can easily identify your business as a locally relevant result so your local audience can easily find you when searching online.

Local Link Building

Earning high-quality backlinks, especially from other locally relevant websites, is an important local SEO ranking factor. Our local link-building strategies include local business associations, local sponsorships, local community outreach, local guest blogging, and more to improve your domain authority for local searches.

Content Marketing

We create engaging, locally-focused content optimised to target local SEO keywords that your local audience is searching for. This includes blog posts, videos, infographics, and more highlighting your products/services and local expertise. Quality local content helps establish your business as an authority, hence better local search engine rankings.

Local Keyword Optimisation

Identifying and targeting the right local SEO keywords is key. We conduct in-depth local keyword research to find high-value, localised keywords with buyer intent. Then we optimise all your local SEO assets – website, Google Business Profile listing, content, citations, etc. – around those local SEO keywords. Many business owners often need to pay more attention to this, but this is a vital local SEO service that we offer at Dezign Digital.

Mobile Optimisation

With most local searches happening on mobile, having a mobile-friendly website and presence is critical. We ensure your website loads quickly, displays properly on mobile devices, incorporates mobile UX best practices, and targets mobile-specific local SEO keywords at all times.

Social Media Engagement

An active social media presence showcasing your local roots and community involvement can boost local SEO signals. We help manage your social accounts, create localised content, run local ads/promotions, share Google Business Profile posts, encourage reviews, and engage with your local audience as part of our local SEO services targeting Australia and beyond.

Reputation Management

Positive online reviews build trust and significantly impact local SEO pack rankings and click-through rates. We implement strategies to generate a steady stream of new authentic local reviews across major review sites. We also provide review response assistance to improve your local online reputation.

By combining these local SEO services into a comprehensive local SEO strategy tailored for your business, we can significantly improve your visibility in local searches, driving more website traffic, leads, and sales from relevant local prospects. Let’s make potential possible with Dezign Digital’s expert local SEO strategies!

Keyword Research

Conducting keyword research to identify relevant local keywords that reflect local search trends and user behaviours is crucial. This has always been a part of Dezign Digital’s local SEO strategies, which we implement in all our local SEO marketing efforts. Here’s how to do it effectively:

1. Identifying Local Keywords

• Tools: Use tools like Google Keyword Planner, Moz Local, or SEMrush to find effective local keywords.
• Long-Tail Keywords: Focus on long-tail keywords with geographic modifiers (e.g., “plumbers in Perth”).
• Search Volume and Buyer Intent: Look for keywords with high local search volume and strong buyer intent.
• Service/Product Plus Location Modifiers: Combine service or product keywords with location modifiers (e.g., “Perth hair salon”).

2. Incorporating Keywords Naturally

• Website Content: Integrate keywords naturally into your website content, ensuring it reads well for users.
• Meta Tags: Include local keywords in meta titles, descriptions, and header tags.
• Other SEO Areas: Use local keywords in image alt text, URLs, and internal links.

By using these strategies, you can enhance your website’s relevance for local searches and attract more local traffic.

Google My Business Optimisation

Optimising your Google Business Profile (formerly Google My Business) is one of the most important local SEO tactics that we always implement at Dezign Digital as part of our local SEO services. Here’s a step-by-step guide on how to optimise your Google Business Profile.

1. Claiming and Verifying Your Business Listing

Steps included:

• Sign In or Create a Google Account: If you don’t have one, create it.
• Claim Your Business: Search for your business on Google My Business and claim it.
• Verify Your Business: Follow Google’s instructions to verify, typically via postcard, phone, or email.

2. Providing Complete and Accurate Business Information

Steps included:

• Ensure NAP Consistency: Name, Address, and Phone number must be accurate and consistent.
• Business Description: Write a keyword-rich but natural description.
• Business Hours: Include regular and special hours.
• Contact Details: Add your website URL and email.

3. Adding High-Quality Photos and Videos

Steps included:

• Profile and Cover Photos: Use high-quality images.
• Interior and Exterior Photos: Include images of your business’s inside and outside.
• Product/Service Photos and Videos: Showcase what you offer.

4. Selecting the Correct Business Categories

Steps included:

• Primary Category: Choose the most accurate category.
• Additional Categories: Add relevant secondary categories.

5. Encouraging Customers to Leave Reviews

Steps included:

• Ask for Reviews: Encourage satisfied customers to leave reviews.
• Respond to Reviews: Engage professionally with all reviews.

6. Posting Regular Updates and Offers

Steps included:

• Google Posts: Share news, updates, offers, and events.

A properly optimised Google Business Profile can significantly improve your visibility in local search results and Google Maps wherever you are located.

Local Citations

Local citations are online mentions of your business name, address, and phone number (NAP) on directories, review sites, apps, and other local listing sources. Consistent NAP data across citations signals credibility to search engines hence improving your local SEO strategies and should always be included in your local SEO marketing efforts at all times.

Local Citation Key strategies include:

• Building citations on authoritative local directories (Yelp, Yellow Pages, etc.)
• Ensuring NAP consistency across all citations
• Regularly auditing and cleaning up incorrect citations
• And more!

On-Page SEO

On-page SEO (Search Engine Optimisation) is a critical aspect of local SEO that involves optimising individual web pages to rank higher and earn more relevant traffic in search engines. This process includes both the content and HTML source code of a page. It’s important that you optimise your website’s content and structure for the local keywords you’ve identified, below are the strategies you can implement on your local business:

• Use target keywords in titles, headings, content, URLs
• Create location-specific landing pages and content
• Ensure correct NAP data is listed on your website
• Optimise for mobile and voice search

Backlinking

Backlinking is a critical aspect of search engine optimisation (SEO) that involves acquiring hyperlinks from other websites to your own. These backlinks, also known as inbound links, are essential for improving your website’s authority, visibility, and ranking on search engine results pages (SERPs). Building backlinks from other relevant local websites helps improve your local search rankings.

Strategies include:

• Getting listed on local business directories and citations
• Guest posting on local blogs and publications
• Encouraging online reviews which can become backlinks

Local Content

Creating locally relevant content helps position your business as an authority in your area. Ideas include:

• Local guides, event listings, neighbourhood information
• Locally-targeted blog posts, videos, podcasts
• Partnering with local influencers and news sources

Mobile Optimisation

With increasing mobile and voice search usage, ensuring your website is mobile-friendly and optimised for local search is key.

Social Media Engagement

An active presence on social media platforms like Facebook, Instagram, Twitter etc. can boost local visibility and engagement. Post locally relevant updates, promotions, and events and encourage customers to share content.

By focusing on these core local SEO components, you can improve your online visibility, attract more local customers, and outrank your competitors in your geographic area. Contact Dezign Digital today!