Google AdWords Management

Grabbing Attention at the Headline

What is your best Call to Action (CTA)? When the search result page loads, your target audience will start scrolling without spending more than 5 seconds on each result. Yes, that’s all you have 5 seconds to convince them why you are a better match for their needs than the hundred other competitors. You need to start at the very beginning and create the perfect headline. After all, the headline will be the first thing a user notices with its large blue fonts.

Easy example – instead of “5 Ways to Improve Traffic”, try something like “5 Ways to Hit 10K Website Traffic”. The “10k traffic” here incentivises clicking on your ad.

If you need help creating the perfect ad through Google AdWords, contact our Australian Google AdWords management services to get started right now!

Narrowing Down to the Right Audience, Demographic & Location

The biggest mistake that most new businesses make is targeting the wrong audience and/or demographic. Opening your ad to a vast audience in areas you do not want to operate will increase your expense, not your conversion rate. For example you may notice that most users scroll past your ad without clicking. In that case, they are probably not interested in your service.

So instead of chasing the wrong crowd, Dezign Digital will optimise the correct target audience to reach only those users who are interested in the product or service you are offering. So even if you reach a small audience, you will at least reach the right ones at a lower cost.

Audience segregation is one of the most important aspects of  Google ads management Australia, and our Google Ads agency Australia specialises in finding the right match for your business. Drop us a message to know more.

Focusing More on The Meta Description

Suppose you capture a user’s attention with your headline. In that case you get an additional five seconds to impress them through your meta description. The headline manages to hook them for a few seconds, but it is the meta description that will help them decide whether to click or not. 

That’s why we ensure your meta description perfectly reflects what you are offering. So instead of beating around the bush or stuffing those 160 characters with overly salesy words, we give them the real deal.

Our content development team is here at your service if you aren’t a wizard with words. No one plays with content better than us, whether it’s a 6-word headline or a 160-character meta description. 

To know more, reach out to our Google AdWord management agency today!

Creating Custom Landing Pages

Receiving high quality leads doesn’t end there. Even if you have finally convinced your target audience to click on your ad, it’s a constant battle to retain their attention so they don’t bounce to the next web page or, worse, another company’s website.

Dezign Digital will make sure every landing page is designed perfectly for audience retention and to encourage repeat visitors. In addition, we customise individual landing pages for every ad so that your users do not have to waste time looking for the service for which you are advertising. We keep the user interface and user experience simple for maximum return.

Visit our Google AdWords management Australia agency and head to our website design department and let us create the perfect page for your leads.