A strong social media presence is no longer optional - it is essential.

At Dezign Digital, we understand the unique challenges and opportunities that social media presents for legal professionals. Partnering with Growth Circus, we offer comprehensive social media services tailored specifically for law firms.
Social media is more than just a platform for sharing updates, it is a powerful tool for:

Building your firm’s brand and reputation

Engaging with potential clients and industry peers

Showcasing your expertise and thought leadership

Enhancing your firm’s visibility and reach

Nurturing client relationships and building loyalty.

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A law firm without social media is like a library without books - missing a crucial resource for connection and growth.

Laying the foundation

Before diving into regular posting and engagement, it is crucial to establish a solid foundation. That is where our Social Media Strategy Development comes in.

We believe that every successful social media campaign starts with a well-thought-out strategy tailored to your firm’s unique needs and goals. Our fixed-fee, one-off strategy session is designed to set up your law firm for social media success, whether you are a small practice or a large firm. Our strategy development process includes:

Thorough content audit to assess your current digital footprint.

Defining clear, achievable objectives aligned with your firm’s goals.

Crafting tone of voice guidelines to ensure consistent brand communication.

Developing a content strategy that resonates with your target audience.

Analysing your ideal client demographics and psychographics for targeted messaging.

Conducting a competitor analysis to identify opportunities and gaps.

Creating customised templates aligned with your visual identity for efficient and consistent content creation.

Starter

Essentials

Ideal for small law firms or solo practitioners just beginning their social media journey.

Enhancing your firm’s visibility and reach

Template design for posts

Content calendar

Content creation: 2 posts per week on each platform including 1 article.

Scheduling all content

Basic analytics: monthly report on follower growth and engagement rates.

Hashtag strategy: develop a list of relevant legal and local hashtags.

Monthly strategy call: 30 minute call to discuss performance and adjustment.

Intermediate

Enhanced Presence

Suitable for medium-sized law firms looking to expand their social media presence and engagement.

Platform setup: establish and optimise profiles on 4 platforms.

Template design for posts

Content calendar: monthly content calendar with themes and key dates.

Content creation: 4 posts per week on each platform including 2 articles (16 total).

Scheduling all content

Basic analytics: monthly report on follower growth and engagement rates.

Hashtag strategy: develop a list of relevant legal and local hashtags.

Monthly strategy call: 60 minute call to discuss performance and adjustment.

Advanced

Enhanced Presence

Suitable for large law firms or those seeking a full-service social media solution.

Platform setup: establish and optimise profiles on 4 platforms.

Template design for posts

Content calendar: monthly content calendar with themes and key dates.

Content creation: 6 posts per week on each platform including 3 articles (24 total).

Scheduling all content

Video content: 1 short-form video per month (eg legal tip or firm highlight)

Advanced analytics: monthly report on follower growth and engagement rates.

Hashtag strategy: develop a list of relevant legal and local hashtags.

Monthly strategy call: 90 minute call to discuss performance and adjustment.

Quarterly strategy session: indepth 2 hour session to analyse performance and set future goals.

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