Free consultation and marketing audit
Real estate digital marketing
for Australian agencies
Real estate digital marketing in Australia means winning two audiences at once: vendors deciding who should sell their home and buyers deciding which agent to call. The portals own listing traffic, so your own marketing has to win the vendor before the portal ever shows the listing. Dezign Digital is a Perth digital marketing agency and Google Partner. We build appraisal lead generation, local SEO and paid campaigns for agencies and principals who want their brand to carry its weight.
How vendors and buyers choose an agent
Vendors rarely start with an agent's name. They search for what their home is worth, compare recent sales in the suburb, then check who sold nearby and what past clients said. The agent who appears in those searches with credible suburb data and recent results gets the appraisal request. Buyers behave differently: they live on the portals, so your job is to reach them through open home promotion, buyer alerts and retargeting.
Timing matters. Spring is the busiest listing season in most Australian markets, and activity usually softens over the summer holidays. Marketing that builds vendor awareness in the months before spring pays off when owners finally decide to sell.
Advertising rules apply as well. State fair trading laws and the Australian Consumer Law cover price guides, so underquoting and misleading statements carry real risk, and email and SMS follow-ups need to meet Spam Act consent rules. We write campaigns with those limits in mind.
Reputation does much of the selling. A vendor comparing three agents will read Google reviews, look at the results you publish and check whether your team looks active locally. Consistent reviews, suburb reports and honest, current results on your site and profile make that comparison easier to win.
Digital marketing channels for real estate agencies
Appraisal enquiries are the lifeblood of an agency, so we start there and then support listings, open homes and brand. Search finds the vendor, social keeps you front of mind and your website turns attention into a booked appraisal. Browse our digital marketing services for the full list. We also report by suburb, so you can see where your brand is gaining ground.
A website built to win appraisals
Your site should make requesting an appraisal the obvious next step. We build suburb pages, team profiles, recent sales and appraisal forms that load quickly on a phone, and we connect enquiries to your CRM so no lead sits unanswered. Our web design and development team handles builds and rebuilds.
Meta ads for vendors, open homes and brand
Meta advertising lets you target homeowners in the suburbs you farm. We run appraisal offer campaigns, promote open homes and sold results, and keep your agents visible through consistent posting. Social media marketing turns your sold signs and settled sales into proof of local activity.
Local SEO for every office and suburb
Real estate search is hyperlocal. We optimise a Google Business Profile for each office, publish suburb guides and market updates, and build content around the searches vendors use before they pick an agent. Our local SEO work helps you appear in the map results when someone looks for an agent nearby.
Google Ads for appraisal and vendor searches
Google Ads captures vendors who search for an appraisal, selling costs or an agent in their suburb. We target the suburbs you service, exclude searches from renters and job seekers, and track every call and form back to the keyword that produced it. See how we run Google Ads management.
Industry wins
Why clients choose us
Built around vendor leads
Every campaign is judged on appraisal requests and listings won, not clicks. We show you which suburbs and channels produced them so budget follows results.
Honest advertising
We keep price and result claims in line with state fair trading rules and the Australian Consumer Law, and we set up email and SMS follow-ups with proper consent.
A small team, direct contact
We are a team of five in Perth and a Google Partner. You deal directly with the people planning and running your campaigns, and your contract has no lock-in.
Actions speak louder
than words
Share the suburbs you farm and how many appraisals you want to win, and we will show where your digital marketing can improve. The audit and strategy call are free, and our contracts have no lock-in.
Frequently Asked Questions
What is real estate digital marketing?
It is the set of online channels that bring vendors and buyers to your agency: local SEO, Google Ads, Meta advertising, your website, reviews and email follow-up. For most agencies the first priority is appraisal requests from homeowners in the suburbs they want to list.
Can digital marketing compete with the property portals?
Portals dominate buyer searches, so we do not try to beat them on listings. We focus on vendors, who search for appraisals and local agent information before they choose. Your website, Google Business Profile, ads and reviews work to win the appraisal, and the portals then show the listing.
How do you measure leads for an agency?
We track calls, appraisal forms and enquiries from each channel and, where you share data from your CRM, how many became appraisals and listings. Reports show the suburbs and campaigns that produced them, so budget moves toward what works.
Are there advertising rules I should know about?
Yes. State fair trading laws and the Australian Consumer Law restrict misleading price guides and claims, and the Spam Act governs email and SMS marketing. We check copy against those rules, and we recommend you confirm specifics with your state regulator.
How do I get started?
Book a free strategy call through our contact page or ring 1300 977 099. We will review your website, Google Business Profile and current ads, then outline what we would change first.